Right from the get-go, Doe Deere has had the gift of entrepreneurialism. Since she was thirteen years old, Deere has been marketing temporary tattoos to her friends back in Russia. That was just the beginning. Deere, now known as the “Queen of Unicorns,” followed her dream to become a musician when she moved to the United States at the age of seventeen. She was in a band and that is where she met her future husband. But she still had that knack for marketing and when she couldn’t find the colors and pizazz in makeup that she craved, she decided to create her own.
Back in the year 2008, the colors in the makeup world were quite neutral and so Deere stood out when she began to wear the bright colors that she created to match her clothing line on her ebay store. People soon began to ask where she got her trendy makeup and that’s just the beginning of how Lime Crime came to be.
Lime Crime only makes products that are Vegan and Cruelty-Free certified by both PETA and Leaping Bunny, and Deere’s goal is to make absolutely fun, bright and amazing beauty products. Nothing boring here!
Deere stresses the importance of following your dreams and finding that unique talent within you that makes you, you. It’s important to tap into your potential and see what you can truly do. If you don’t, it’s just such a waste. Deere believe that it’s important to go where you love to be and to explore where you love to be. If Deere hadn’t pursued her dreams, Lime Crime would never have been born and that would be a shame. Thanks to Deere, there are now options when it comes to makeup selection and you can be bold and beautiful thanks to her products.
Deere feels that makeup is a way to let yourself be your true self-to express your personality and moods through colors. Deer majored in fashion design at FIT in New York and to her, fashion and makeup just go together. Makeup is a way to express yourself without judgement and it should be plentiful and available to all who want to use it to be themselves. Doe Deere has truly changed the face of fashion and beauty for the better. Now consumers don’t need to be forced to choose form the basic and plain options out there.
To learn more, visit www.doedeere.com.